The new loyalty: habits over points
Why routine, convenience, and identity now outperform classic loyalty mechanics.
Topic
Consumer Behavior
Discover the latest consumer behavior trends and insights to better understand purchasing decisions.
5Articles
Consumer Behavior
Consumer Behavior
Consumer behavior in a high-noise attention economy
What people actually notice, trust, and skip — and how marketers should respond.
Gen Z purchase journeys are not linear — stop designing them that way
Mapping non-linear discovery, social proof, and delayed conversion for younger buyers.
Trust signals that move Arabic-speaking shoppers online
Reviews, payment clarity, return policies, and cultural cues that reduce friction.
Behavioral research that creative teams will actually use
Turning ethnographic and survey insight into briefs that change the work.