Power of Media· 3 min read
World Cup Advertising in the AI Era
The hub for creative teardowns, media choices, and the cultural mechanics behind famous MENA work.
AI tools are becoming increasingly important, as they are an essential part of creativity. AI has invaded all industries, as there isn’t a single sector that doesn’t use AI in its operations. One of these sectors is marketing. Marketers and brands have depended heavily on AI in every department, whether in content, design, or production, and sometimes replace the human element.